Quick Answer
For most roofing contractors, AccuLynx is the best ServiceTitan alternative — it’s built exclusively for roofers and earns our highest RSG Score at 9.1/10. If you’re a small crew wanting transparent pricing, Jobber is the cheapest option that still covers the basics. ServiceTitan is powerful, but its cost, complexity, and contract lock-in make it a poor fit for the majority of roofing businesses.

RSG Verdict
AccuLynx is the strongest ServiceTitan alternative for roofing contractors. It delivers roofing-specific workflows — aerial measurement integration, insurance supplement tracking, material ordering — that ServiceTitan simply doesn’t prioritize. For small crews on a budget, Jobber offers the best value with fully transparent pricing.
| 🏆 Best Overall | AccuLynx — purpose-built roofing CRM with the deepest feature set (RSG Score: 9.1) |
| 🔧 Most Flexible | JobNimbus — strong CRM with drag-and-drop job pipeline for growing teams (RSG Score: 8.6) |
| 💰 Best Value | Jobber — only platform with fully public pricing; ideal for small crews (RSG Score: 8.3) |
| 🏗️ Best for Hybrid Contractors | Buildertrend — project management depth for roofers who also do remodeling or new construction |
ServiceTitan is the 800-pound gorilla of field service management software. And for HVAC, plumbing, and electrical contractors running large operations, it can be worth every dollar. But here’s the problem: most roofing companies aren’t running 50-technician fleets with dedicated dispatchers and full-time office managers. They’re running 5-to-15-person crews, chasing storms, managing insurance claims, and trying not to overpay for software they’ll never fully use.
We’ve spent years evaluating roofing software from the contractor’s perspective, and ServiceTitan alternatives come up in almost every conversation we have with roofers. The reasons are consistent: it costs too much, takes too long to learn, and wasn’t designed for roofing workflows in the first place.
This guide breaks down four ServiceTitan competitors that actually make sense for roofing contractors — with real pricing data, roofing-specific feature analysis, and honest pros and cons. No vendor spin. If you want the full picture on ServiceTitan itself, start with our ServiceTitan for Roofers review.
Why Roofing Contractors Look for ServiceTitan Alternatives
Let’s start with the money. ServiceTitan doesn’t publish pricing on its website, but based on aggregated user reports across G2 and Capterra, the platform costs approximately $245 to $398 per technician per month. For a roofing company with five technicians, that works out to roughly $1,225 to $1,990 per month in software fees alone — before you factor in add-ons like Marketing Pro, Fleet Pro, or Scheduling Pro. For a deeper cost breakdown, see our ServiceTitan Pricing for Roofers guide.
But the sticker price isn’t the full story. Onboarding and implementation fees range from $5,000 to $50,000 depending on company size and setup complexity, with the process taking anywhere from 2 to 12 months. That’s a massive upfront commitment before your team has scheduled a single job in the system.
Then there’s the learning curve. G2 rates ServiceTitan’s ease of setup at just 6.8 out of 10 — the lowest score across all its review categories and well below competitors like Kickserv (8.9) and Workiz (8.7). Multiple users report that their teams use less than 20% of the platform’s features, which means you’re paying enterprise prices for a fraction of the value.
Perhaps the biggest issue for roofers specifically: ServiceTitan was built for HVAC, plumbing, and electrical trades. Roofing workflows — insurance supplement tracking, aerial measurement integration, material ordering, photo documentation for claims — aren’t its core focus. Roofing has distinct operational requirements from other trades, and a platform designed primarily for service calls to fix furnaces simply doesn’t map cleanly onto a storm restoration workflow. That gap is exactly why roofing-specific ServiceTitan alternatives exist.
How We Evaluated These ServiceTitan Alternatives
We evaluated each platform against the criteria that matter most to roofing contractors — not generic field service businesses. That means roofing-specific workflow support (insurance claims, insurance supplement tracking, aerial measurement integration with tools like RoofScope), transparent pricing, ease of onboarding and implementation, mobile app quality, QuickBooks integration, and scalability for small to mid-sized crews.
Generic field service management platforms often check the right boxes on paper — scheduling and dispatching, invoicing and payments, work orders — but miss the roofing-specific features that separate good software from software that actually fits your business. We weigh roofing relevance heavily in our RSG scoring methodology.
This roundup covers four alternatives — AccuLynx, JobNimbus, Jobber, and Buildertrend — plus ServiceTitan as the baseline. Each serves a different audience and company size. One important note: pricing for most platforms is not publicly listed. Figures cited here are sourced from aggregated user reports on G2, Capterra, and TrustRadius unless otherwise stated.
AccuLynx — Best ServiceTitan Alternative Built Specifically for Roofers
AccuLynx
The deepest CRM built exclusively for roofing
AccuLynx is the most direct ServiceTitan alternative for roofing because it was built from day one as a roofing CRM — not adapted from a plumbing platform. Every feature, from the job pipeline to material ordering to crew scheduling, is designed around how roofing contractors actually work. That’s a fundamental difference from ServiceTitan, where roofing is one of many trades the platform tries to serve.
The Essential plan starts at $250 per month — the only publicly confirmed price point, listed directly on AccuLynx’s website. Pro and Elite plans require a custom quote and scale based on team size and features. Be aware of the hidden costs: SmartDocs (for digital signatures and contracts), texting, and certain integrations are add-ons that users report can significantly increase the total bill. Factor those into your total cost of ownership before committing.
AccuLynx has shipped significant updates in 2025–2026. The new Custom Fields Manager lets you create and manage custom data fields for contacts and jobs — previously, you were stuck with system defaults. Comparative scheduling now shows multiple calendars side-by-side, making crew scheduling across jobs faster. And the mobile estimating update means you can add materials, labor, and pricing from your phone with the same functionality as the web version — a major win for contractors who do mobile estimating in the field.
Two integrations stand out. The RoofScope integration, launched in February 2026, embeds RoofScope’s aerial imagery directly into AccuLynx’s estimation workflow. You trigger a report order from within AccuLynx and receive results within 12 hours. For more on aerial measurement tools, see our Best Roof Measurement Apps roundup. AccuLynx also introduced the DataMart add-on, which gives teams direct access to build custom reporting dashboards using tools like Klipfolio, Tableau, or Power BI.
Security got an upgrade too — AccuLynx now supports two-factor authentication for added account protection.
Pros
- Purpose-built for roofing — every feature maps to roofing workflows, not adapted from another trade
- RoofScope aerial measurement integration delivers reports within 12 hours without leaving the platform
- Mobile estimating now matches web functionality, so field reps can build full estimates on-site
- DataMart add-on enables custom reporting dashboards in Klipfolio, Tableau, or Power BI — rare for a roofing CRM
- QuickBooks Online integration keeps accounting synced
Cons
- No Xactimate integration — a significant gap for insurance restoration contractors
- Add-on pricing for SmartDocs, texting, and integrations can push your monthly bill well above the base price
- Pro and Elite plan pricing is not transparent — requires a sales call to quote
- Users on G2 report a learning curve when exploring advanced features, especially for crews without dedicated office staff
For a full breakdown, read our AccuLynx review and our AccuLynx Pricing guide.
JobNimbus — Flexible CRM and Job Pipeline for Growing Roofing Teams
JobNimbus
Flexible CRM with board-style project management
JobNimbus sits in a sweet spot between a lightweight roofing CRM and a full field service management platform. It’s more customizable than basic tools like Jobber but less complex and expensive than ServiceTitan. The standout feature is the drag-and-drop job pipeline — a board-style view where you can move jobs through stages (Lead → Inspection → Estimate → Contract → Production → Complete) with a single drag. It’s the fastest crew management interface we’ve seen in any roofing CRM, and it makes tracking where every job stands genuinely intuitive.
Pricing is where things get murky. JobNimbus offers Essentials, Pro, Premium, and Enterprise tiers, but none are publicly listed on its website. Third-party user reports suggest starting around $225 per month for the Growing plan and $550 per month for the Established plan. But that’s just the base cost.
Here’s a realistic total cost of ownership example for a five-person crew: $225/month base, plus five users at $20–$75 each ($100–$375/month), plus a texting package at $49–$249/month. That puts your realistic monthly spend at $374 to $849 — significantly cheaper than ServiceTitan but not exactly cheap. For the full breakdown, see our JobNimbus Pricing guide.
For roofing relevance, JobNimbus delivers strong photo documentation, contractor-friendly CRM workflows, and solid QuickBooks Online integration. The platform handles residential roofing sales pipelines well — tracking leads, managing proposals with proposal templates, and capturing digital signatures. If your business lives and dies by its sales pipeline, JobNimbus makes that workflow visible and manageable.
The main limitation: JobNimbus doesn’t go as deep on production scheduling and crew dispatching as AccuLynx. If you’re running multiple crews across large commercial roofing jobs, you’ll feel the gaps. It’s best for small to mid-sized residential roofing companies that prioritize sales pipeline management and CRM over deep production features. For a head-to-head comparison, see our AccuLynx vs. JobNimbus comparison.
Pros
- Drag-and-drop job pipeline is genuinely intuitive — sales reps and office staff pick it up quickly
- Per-user pricing means solo operators and small teams pay less than with per-technician platforms
- Strong photo documentation and CRM workflows built for residential roofing sales
- QuickBooks Online integration syncs invoicing and payments without double entry
Cons
- Pricing is not publicly listed — you can’t budget without a sales call
- Per-user fees plus texting add-ons can push total costs well above the base plan price
- Less depth in production scheduling and crew dispatching compared to AccuLynx
- Not ideal for large commercial roofing operations with complex multi-crew coordination
Jobber — The Most Affordable and Transparent ServiceTitan Alternative
Jobber
Simple field service management that works for small crews
Jobber is the only platform in this roundup with fully transparent, publicly listed pricing on its website. That alone is a massive advantage for roofing contractors who want to budget accurately without sitting through a sales demo. When every other ServiceTitan competitor forces you onto a phone call to learn what you’ll pay, Jobber just tells you.
The feature set covers the core field service management checklist: scheduling and dispatching with a drag-and-drop calendar, invoicing and payments, a customer portal, online booking, route optimization, GPS tracking, and QuickBooks Online integration. The mobile app is frequently cited as a strength on G2 and Capterra — it’s mobile-first by design, with real-time tracking that makes it accessible for smaller crews without dedicated office staff. For our detailed breakdown, read our Jobber Review for Roofing Contractors.
Is Jobber better than ServiceTitan? For small roofing teams (1–5 technicians) doing residential repair and maintenance, yes — without question. You’ll pay a fraction of the cost, your crew will actually learn the software, and you won’t be locked into a multi-year contract. For large operations needing deep roofing workflows, pricebook management, or AI dispatching, ServiceTitan pulls ahead on features. We break this down fully in our Jobber vs. ServiceTitan comparison.
The honest limitation: Jobber is not roofing-specific. There’s no aerial measurement integration with EagleView or RoofScope, no insurance supplement tracking, no material ordering workflows designed for roofing, and no roofing-specific job costing templates. It’s a horizontal field service tool that works for roofers — it’s not built for roofers. If you need flat-rate pricing for service calls, Jobber handles that well. If you need to track an insurance claim from inspection through supplement approval, you’ll outgrow Jobber fast.
Pros
- Only platform with fully transparent, publicly listed pricing — no sales call required to budget
- Highest ease-of-use score in this roundup (9.0/10) — small crews get running in days, not months
- Strong mobile app with real-time GPS tracking, customer portal, and online booking
- QuickBooks Online integration, route optimization, and service agreements all included
- Month-to-month plans available — no multi-year contract lock-in
Cons
- Not roofing-specific — no aerial measurement integration, no insurance supplement tracking, no material ordering for roofing
- Scales poorly for larger roofing companies with complex production scheduling or multi-crew coordination
- No custom reporting dashboards — you get basic reports but can’t build the kind of analytics larger companies need
- Lacks roofing-specific features like photo documentation workflows tied to insurance claims
Buildertrend — Best for Roofing Contractors Who Also Do Remodeling or New Construction
Buildertrend
Construction project management for hybrid roofing/remodeling contractors
Buildertrend is a construction project management platform, not a roofing CRM. We’re including it because a significant number of roofing contractors also do remodeling, additions, or new construction — and for those hybrid operations, Buildertrend offers project management depth that roofing-specific tools can’t match.
Where Buildertrend shines: Gantt chart project scheduling, budget tracking, detailed job costing across phases, document management, and a client-facing portal that keeps homeowners informed on longer projects. If you’re managing a re-roof that’s part of a larger home renovation, or running commercial roofing jobs that span weeks with multiple phases, Buildertrend handles that complexity well. QuickBooks Online integration is available, and the work orders system handles multi-phase construction workflows.
Where it falls short for pure-play roofers: Buildertrend wasn’t designed for the high-volume, short-cycle residential roofing workflow. Storm damage, quick turnarounds, insurance claims, aerial measurement integration — none of these are native strengths. You won’t find EagleView or RoofScope integrations, and the insurance supplement tracking that storm restoration contractors depend on simply isn’t here.
Pricing is not publicly listed. Based on user-reported data from Capterra and G2, expect a quote-based model. Buildertrend’s onboarding is more construction-oriented, so roofers should budget extra time for customizing it to fit a roofing-specific workflow.
Pros
- Gantt chart scheduling and multi-phase project management that roofing-only tools can’t match
- Strong job costing and budget tracking for longer, higher-value projects
- Client-facing portal keeps homeowners updated — useful for renovation projects that include roofing
- QuickBooks Online integration and robust document management
Cons
- Not built for high-volume residential roofing — storm damage, insurance claims, and quick turnarounds aren’t native workflows
- No aerial measurement integration (EagleView, RoofScope) or insurance supplement tracking
- Pricing is quote-based and not transparent
- Overkill for a roofing-only company that doesn’t also manage construction or remodeling projects
ServiceTitan Alternatives Compared: Side-by-Side Feature and Pricing Table
This table puts all four ServiceTitan alternatives next to ServiceTitan itself so you can compare what matters: pricing, roofing-specific capabilities, and deal-breakers. Note that ServiceTitan is the most expensive option by a wide margin — estimated at three to five times the cost of most alternatives for a five-technician roofing company.
| Feature | ServiceTitan | AccuLynx | JobNimbus | Jobber | Buildertrend |
|---|---|---|---|---|---|
| Starting Price | ~$245–$398/tech/mo | $250/mo (Essential) | ~$225/mo (user-reported) | Public pricing ✓ | Quote-based |
| Pricing Transparency | Quote-based | Partial (Essential only) | Quote-based | Fully public ✓ | Quote-based |
| Roofing-Specific Features | Partial | Yes — built for roofing ✓ | Yes | No | No |
| Aerial Measurement Integration | No | RoofScope ✓ | Limited | No | No |
| Insurance Supplement Support | No | Yes ✓ | Partial | No | No |
| QuickBooks Integration | Yes | Yes | Yes | Yes | Yes |
| Free Trial | No | No | No | Yes ✓ | No |
| Best Team Size | 20+ technicians | 5–50 employees | 3–25 employees | 1–10 technicians | 5–30 employees |
| RSG Score | 7.8 — RSG Bronze | 9.1 — RSG Gold | 8.6 — RSG Silver | 8.3 — RSG Silver | N/A |
The table makes the competitive picture clear. ServiceTitan charges an estimated $1,225 to $1,990 per month for five technicians. AccuLynx starts at $250 per month. Jobber’s public pricing starts even lower. And ServiceTitan is the only platform here that does not offer a free trial — meaning you’re committing to a multi-year contract without ever using the product. Does ServiceTitan offer a free trial? No, and that’s a significant risk given the contract lock-in.
The Real Cost of Switching: What Roofing Contractors Need to Know Before Migrating from ServiceTitan
Switching from ServiceTitan to another platform isn’t as simple as canceling your subscription. Here’s a step-by-step approach to minimize risk and cost.
Step 1 — Audit Your Current Contract
Check for early termination clauses first. ServiceTitan contracts are typically 2–3 years with significant buyout fees. As mentioned earlier, one contractor reported a $39,375 buyout quote after just 10 days on the platform. Know your contract end date, auto-renewal terms, and exactly what termination will cost before you start evaluating alternatives.
Step 2 — Export Your Data
ServiceTitan allows exporting customer records, job history, and invoices as CSV files. However, custom workflows, historical documents, and certain reporting data often don’t migrate cleanly. Before starting, create a full export of every data category and verify the files open correctly. Our How to Switch Roofing CRMs Without Losing Data guide walks through this in detail.
Step 3 — Plan for Parallel Operation
Budget 2–4 weeks of running both systems simultaneously. During this period, enter new jobs into the new platform while keeping ServiceTitan active for in-progress work. This overlap prevents gaps in customer communication and ensures no job data falls through the cracks.
Step 4 — Calculate Your True Total Cost of Ownership Before Switching
Here’s a realistic example for a five-technician roofing company switching from ServiceTitan to AccuLynx: new platform subscription ($250–$500/month), onboarding or implementation fees (varies), staff training time (estimate 20–40 hours across your team at your average labor rate), and lost productivity during the transition (typically 10–15% for 2–4 weeks). Add those up before making your decision — the savings over ServiceTitan should meaningfully exceed the transition cost within 6 months.
Step 5 — Prioritize Roofing-Specific Features in Your Evaluation
Before committing to any new platform, verify it supports your insurance claim workflow, integrates with your aerial measurement tools (EagleView, RoofScope), and handles material ordering the way your team needs. A cheap ServiceTitan alternative that doesn’t support your core workflows isn’t actually saving you money.
Which ServiceTitan Alternative Is Right for Your Roofing Business?
The right choice depends on your company size, the type of roofing work you do, and how much you’re willing to spend. Here’s our recommendation by scenario — use our software matching tool if you want a more personalized recommendation:
Solo operator or 1–3 crew members: Get Jobber. Transparent pricing, the easiest learning curve in this roundup, and month-to-month flexibility. You’ll be up and running in a day, not a month.
Small residential roofing company (3–15 employees) focused on storm damage and insurance work: Get AccuLynx. The RoofScope integration, mobile estimating, insurance supplement tracking, and roofing-specific job pipeline are worth the premium over generic tools. Just budget for the add-on costs.
Growing roofing company that wants strong CRM and sales pipeline management: Get JobNimbus. The drag-and-drop board-style pipeline is perfect for tracking leads through your sales process, and the per-user pricing scales reasonably for growing teams. Read our full JobNimbus review for the complete picture.
Hybrid roofing and remodeling contractor managing multi-phase projects: Get Buildertrend. If half your revenue comes from renovations or new construction, you need project management depth that roofing-only tools don’t offer.
Large, multi-crew commercial operation (20+ technicians) with budget for enterprise software: ServiceTitan may still be justified — if your team is large enough to absorb the implementation costs and your operation genuinely needs features like AI dispatching, pricebook management, and service agreements at scale. But is ServiceTitan worth it for small businesses? For most small roofing companies, no. The cost and complexity far outweigh the benefits when cheaper, simpler, more roofing-focused alternatives exist. Housecall Pro, FieldEdge, and Workiz are other ServiceTitan competitors worth considering for non-roofing trades, but they lack the roofing-specific depth of AccuLynx or JobNimbus.
What Contractors Are Asking
“I’m locked into a ServiceTitan contract for another 14 months. Is it worth paying the termination fee to switch now?”
Calculate the math: take your remaining monthly ServiceTitan payments, subtract what you’d pay on the new platform for those same months, then compare that savings against the termination fee. If the fee is less than 6 months of savings, it usually makes sense to switch now — especially if your team isn’t using most of ServiceTitan’s features. If the termination fee exceeds a year of savings, ride out the contract and start your new platform evaluation 90 days before renewal.
“Will AccuLynx or JobNimbus handle my Xactimate supplements, or do I need a separate tool?”
Neither platform integrates directly with Xactimate as of mid-2026. You’ll need to build your Xactimate estimates separately and manually reference them in either CRM. This is a genuine workflow gap for insurance restoration contractors. Some roofers use a dedicated supplement service alongside their CRM to bridge this. Check our supplement writing guide for the current best practices.
“My crew refuses to use complicated apps. Which of these has the best mobile app for guys in the field?”
Jobber has the most consistently praised mobile app quality — it’s dead simple and works well on both iPhone and Android. AccuLynx’s mobile app has improved significantly with the 2026 mobile estimating update, but users still report a learning curve on advanced features. ServiceTitan’s Mobile 2.0 app is feature-rich but complex. For crews that struggle with technology, start with Jobber or pair a simple photo app like CompanyCam with your CRM.
“Can I run AccuLynx and still use QuickBooks for my accounting?”
Yes. AccuLynx, JobNimbus, Jobber, and Buildertrend all integrate with QuickBooks Online. One important note from user reports: most of these integrations sync one-way (CRM to QuickBooks), meaning changes you make directly in QuickBooks may not push back to your CRM. Always make invoicing and payments changes in the CRM first, then let it sync to QuickBooks.
“I only have 3 guys. Is roofing-specific software like AccuLynx overkill for me?”
Possibly. AccuLynx’s $250/month minimum is significant for a 3-person crew. If you’re doing mostly residential repairs and don’t deal with insurance claims regularly, Jobber at a lower price point covers scheduling, invoicing, and basic CRM. If you’re doing storm restoration work with insurance supplements, the roofing-specific features in AccuLynx pay for themselves even at small scale. See our Best Roofing CRM for Small Companies roundup for more options.
Frequently Asked Questions
What is the best alternative to ServiceTitan for roofing contractors?
AccuLynx is the best ServiceTitan alternative for roofing contractors, earning an RSG Score of 9.1/10. It’s the only platform in this roundup built exclusively for roofing, with features like aerial measurement integration (RoofScope), insurance supplement tracking, material ordering, and mobile estimating that ServiceTitan doesn’t prioritize for roofers.
Is ServiceTitan worth it for small roofing businesses?
For most small roofing businesses (under 15 employees), ServiceTitan is not worth the cost. At $245–$398 per technician per month plus $5,000–$50,000 in implementation fees, the total cost of ownership is three to five times higher than alternatives like AccuLynx or Jobber. Small teams also report using less than 20% of the platform’s features.
How much does ServiceTitan cost per month?
ServiceTitan does not publicly list pricing. Based on aggregated user reports on G2 and Capterra, expect approximately $245–$398 per technician per month. For a five-technician roofing company, that’s roughly $1,225–$1,990 per month in software fees, plus implementation fees of $5,000–$50,000.
Why do roofing companies switch away from ServiceTitan?
The four most common reasons are high per-technician pricing, a steep learning curve (G2 rates ease of setup at 6.8/10), long-term contract lock-in with costly early termination fees, and the fact that ServiceTitan was designed for HVAC and plumbing — not roofing-specific workflows like insurance claims and aerial measurements.
Does ServiceTitan offer a free trial?
No. ServiceTitan does not offer a free trial. You must commit to a multi-year contract (typically 2–3 years) without the ability to test the platform first. This is a significant risk factor, especially given the substantial implementation investment required.
Is Jobber better than ServiceTitan for roofing?
For small roofing crews (1–5 technicians) doing residential repairs, Jobber is the better choice — it’s dramatically cheaper, easier to learn, and offers month-to-month pricing. However, Jobber lacks roofing-specific features like insurance supplement tracking and aerial measurement integration. For larger operations, AccuLynx or even ServiceTitan may be more appropriate.
Can I migrate my data from ServiceTitan to another platform?
Yes, but with limitations. ServiceTitan allows exporting customer records, job history, and invoices as CSV files. Custom workflows, historical documents, and certain reporting data typically don’t migrate cleanly. Plan for 2–4 weeks of parallel operation during the transition to avoid data gaps.
Final Verdict: The Best ServiceTitan Alternative for Roofing Contractors in 2026
The ServiceTitan alternatives landscape for roofing contractors is clearer than most review sites make it. If you do roofing — especially storm restoration and insurance work — AccuLynx is the answer. It’s purpose-built for your trade, it’s updated regularly with features that matter (RoofScope integration, mobile estimating, custom fields manager), and it scores a 9.1 on our RSG rubric. No other platform in this roundup matches its roofing-specific depth.
If AccuLynx is more than your small crew needs or your budget allows, Jobber is the smart fallback — transparent pricing, ease of use that tops the category at 9.0/10, and zero contract lock-in risk. JobNimbus occupies the valuable middle ground for growing companies that need strong CRM and pipeline visibility without ServiceTitan’s price tag or complexity.
ServiceTitan itself isn’t a bad product. It’s an enterprise field service management platform that delivers powerful features for large, multi-trade operations. But for the typical roofing contractor reading this article — running 5 to 20 people, managing insurance claims, and trying to keep overhead low — it’s the wrong tool at the wrong price. Pick the platform that matches your actual operation, not the one with the biggest marketing budget.
RSG Verdict
AccuLynx is the best ServiceTitan alternative for roofing contractors. It delivers purpose-built roofing workflows, strong 2026 feature updates, and meaningful cost savings over ServiceTitan — despite its own add-on pricing complexity. For budget-conscious small crews, Jobber is the best value pick with the only fully transparent pricing in the category.