Quick Answer
Roofr earns an RSG Score of 9.3/10 — the fastest path from roof measurement reports to a signed proposal in one platform. The free Starter plan and $13/report pricing on paid tiers make it the most affordable EagleView alternative for residential contractors who also want a roofing CRM, proposal builder, and payment processing without juggling five different tools.
RSG Verdict
Roofr is the strongest value play in roofing software right now. It won’t replace AccuLynx for enterprise operations or EagleView for complex commercial measurements, but for residential contractors who want aerial measurement reports, professional proposals, and CRM functionality in one affordable package — nothing else comes close at this price. The free Starter plan removes all risk.
9.3
Roofr started as the scrappy alternative to EagleView — a way to get roof measurement reports without emptying your wallet. But sometime around 2024, the team stopped being just a reports company. They built a CRM. Then a proposal builder. Then payment processing, material ordering, an AI website builder (Roofr Sites), a Roofr Inbox that centralizes homeowner emails and texts, SRS real-time pricing integration for live material ordering, and a bi-annual product drop program called Roofr Builds that packages continuous platform updates into unified releases.
Now in 2026, calling Roofr just a “measurement tool” is like calling your truck just a radio. It’s an all-in-one roofing platform, and it’s priced like it still wants to be the underdog.
In this Roofr review, we break down exactly what you get in 2026: the new pricing structure, feature set, honest pros and cons, and head-to-head comparisons with EagleView, JobNimbus, and AccuLynx. We’ve evaluated every major roofing CRM on Roofing Software Guide, and Roofr’s trajectory this year deserves a close look. If you’re a residential contractor wondering whether one platform can replace your patchwork of tools — keep reading.
Roofr Pricing Plans 2026: What Does It Actually Cost?
Roofr overhauled its pricing in March 2026, and if you’re seeing old numbers floating around the internet ($99/month “Pro” or $169/month “Premium”), ignore them. Those legacy plan names are retired. Here’s what’s actually available today.
The Three Tiers
Starter
- Pay-as-you-go: $19 per measurement report
- No monthly subscription cost
- No time limit — explore at your own pace
- Estimated (not guaranteed) report delivery times
- Access to core platform features
Essentials
- $13 per measurement report
- Guaranteed report delivery times
- Full CRM and proposal tools
- Multiple users included — no per-seat fees
Scale
- $13 per measurement report
- Guaranteed report delivery times
- Advanced workflow automation
- Priority support and full feature access
One frustration: Roofr doesn’t publicly list exact monthly prices for the Essentials and Scale tiers. You’ll need to visit Roofr’s pricing page or contact their sales team to get current numbers. We prefer transparency, so we ding them slightly for this.
The standout detail is the per-report pricing model. Measurement reports are always pay-as-you-go — $19 each on the free Starter plan, $13 each on any paid subscription. This is separate from your monthly fee.
What Makes the Pricing Model Different
Roofr does not charge per seat. Every plan includes a set number of users, so your entire team — sales reps, production managers, office staff — gets access without individual user fees. That’s a meaningful differentiator when you compare it to platforms like AccuLynx, which we cover in our full AccuLynx review.
Additional details worth knowing: annual billing saves approximately 15%, there are zero setup or onboarding fees, and payment processing runs 2.8% + $0.30 per transaction for Visa, Mastercard, and Discover. Amex costs a bit more at 3.25% + $0.30, and ACH transactions are just 0.5% with a $40 cap. Note that existing customers on legacy Pro or Premium plans are being transitioned to the new plan structure in phases through May 2026, with at least 30 days’ notice before any changes take effect. — making ACH the obvious choice for collecting final payments on large jobs.
Roof Measurement Reports: Accuracy, Speed, and Coverage
This is where Roofr made its name, and it’s still the core of the platform. Roofr generates aerial measurement reports using satellite imagery — you enter an address, and their team produces a detailed report covering roof area, pitch, ridges, valleys, hips, rakes, and waste factor calculations.
Delivery Speed
On the Essentials and Scale plans, delivery times are guaranteed — users on Capterra and G2 consistently report receiving reports within a few hours. The free Starter plan provides estimated delivery times, meaning you might wait longer during busy periods. For contractors running a tight sales cycle, the guaranteed turnaround on paid plans is worth the subscription cost alone.
Is Roofr Accurate for Roof Measurements?
User reviews across G2 (4.9 stars from 40 verified reviews) and Capterra consistently praise report accuracy for standard residential roofs. The reports are reliable enough that contractors are building proposals and ordering materials directly from the data — which tells you more than any star rating.
That said, there’s a real limitation to be transparent about: satellite coverage gaps affect an estimated 50% of roofs. When satellite imagery isn’t available or is outdated, you won’t get an automated report. Roofr addresses this with DIY measurements — a tool that lets you trace roof edges manually using available imagery. It works, but it’s slower and requires more effort.
The Roofr Instant Estimator bridges the gap between measurement and sale. It lets homeowners get a ballpark price from your website before you even pick up the phone. This feeds directly into the lead capture pipeline, so by the time a lead reaches your CRM, they already have price expectations set. Smart contractors are using this to pre-qualify leads and increase their close rate before the first conversation happens.
Roofr CRM Features: From Lead Capture to Final Payment
Here’s where the 2026 version of Roofr gets genuinely interesting. This isn’t a measurement company with a CRM bolted on anymore. The workflow automation now covers the entire job lifecycle, and the pieces actually connect.
The Full Job Lifecycle
Roofr’s roofing CRM supports every stage: lead capture → measurement → proposal → e-signature → work order → production → invoice → payment. That’s seven handoffs that used to require three or four separate tools for most small contractors.
The drag-and-drop proposal builder is the feature users rave about most. You can build professional, branded proposals with multiple options (good/better/best packages), and homeowners sign with e-signature-enabled proposals right from their phone. According to G2 reviewers, this alone has improved their close rate because proposals look professional instead of handwritten or Excel-based.
Roofr Inbox and Communication Tools
The Fall 2025 Roofr Builds drop introduced Roofr Inbox with Gmail sync — all homeowner emails and texts in one place, organized by job. You can see every touchpoint without digging through your personal inbox. The automated follow-ups feature is particularly useful: set a sequence, and Roofr nudges cold leads without you remembering to do it.
You can now assign multiple assignees per job, which matters when your sales rep, production manager, and crew lead all need visibility on the same project. This was a common request from growing teams, and Roofr delivered.
Production and Field Tools
Work Orders 2.0 connects your office to your field crews with structured work orders that include materials, scope, and job details. The Crews subcontractor organizer (added February 2026) lets you manage sub crews as contacts within the platform — assign them to jobs, track who’s working where.
February 2026 also brought the supplier material catalog import feature. You can pull your distributor’s catalog directly into Roofr, which eliminates the manual data entry that eats up office time. Combined with the SRS real-time pricing integration (live material prices, colors, and inventory with one-click ordering from SRS Distribution), the material workflow is getting genuinely useful.
Known CRM Gaps — Be Honest
Roofr’s CRM has real limitations that matter. Users report limited QuickBooks Online integration — you can’t get a true two-way sync for accounting workflows. If your bookkeeper lives in QuickBooks, expect manual data entry for some financial data.
Labor tracking is also thin. You won’t find built-in time tracking or labor costing tools that competitors like AccuLynx offer. And expense entry is still manual — there’s no receipt scanning or automated expense categorization. For contractors who need deep accounting integration today, this is a real gap. If that’s your priority, read our take on JobNimbus’s feature set as a comparison point.
Roofr vs. EagleView: Is It a Real Alternative?
This is the comparison every contractor searching for this Roofr review actually wants. One G2 reviewer put it bluntly: Roofr has “potential to replace EagleView.” After evaluating both platforms, we agree — with caveats.
| Feature | Roofr | EagleView |
|---|---|---|
| Per-Report Cost | $13–$19/report ✓ | $35–$95+ depending on report type |
| Measurement Accuracy (Residential) | Strong — users report reliable data | Industry standard for 20+ years ✓ |
| Satellite Coverage | Gaps on ~50% of roofs | Broader coverage including aerial flyovers ✓ |
| Commercial/Complex Roofs | Limited | Purpose-built for complexity ✓ |
| Built-In CRM | Full roofing CRM included ✓ | No — measurement only |
| Proposal Builder | Drag-and-drop with e-signature ✓ | No |
| Payment Processing | Built-in ✓ | No |
| Free Plan Available | Yes — Starter plan ✓ | No |
When Roofr Wins
If you’re a small to mid-size residential contractor, Roofr is the clear choice. The per-report pricing saves you 50–75% compared to EagleView on standard residential reports. But the real advantage is everything else you get: CRM, proposals, payments, and workflow automation. EagleView gives you a measurement report. Roofr gives you a measurement report and a path to a signed contract in the same platform.
When EagleView Still Wins
EagleView maintains its edge for commercial roofing with complex, multi-level structures and in markets where satellite imagery is outdated or unavailable. EagleView’s aerial flyover data covers more ground. If you’re measuring a 40,000-square-foot commercial building with multiple penetrations and parapet walls, EagleView’s report depth is still unmatched.
Quick Notes: Roofr vs. JobNimbus and Roofr vs. AccuLynx
JobNimbus and AccuLynx are CRM-first platforms — they’re deeper on project management, production scheduling, and accounting integration. But neither generates its own measurement reports. If your primary need is affordable aerial measurement plus basic CRM, Roofr wins on value. If you need enterprise-grade production management and already have an EagleView subscription, JobNimbus or AccuLynx may be the better CRM layer. We break down both in our JobNimbus review and AccuLynx review.
New Features and the 2026 Roofr Roadmap
Roofr’s development pace in 2025–2026 has been aggressive. The Roofr Builds program, launched in October 2025, packages major feature releases into bi-annual product drops. The Fall 2025 edition was their most comprehensive release to date, and the 2026 roadmap shows no signs of slowing down.
Confirmed for 2026
- Change Orders: Manage scope changes without rebuilding proposals from scratch — a pain point every contractor knows.
- Progressive Web App (PWA): This is Roofr’s answer to the mobile app question. A PWA works in your phone’s browser but behaves like a native app. It’s not the same as a dedicated iOS/Android app, but it’s a real step forward for field access.
- Deeper ABC Supply and QXO integrations: Building on the existing ABC Supply distributor integration and adding QXO connectivity for material ordering.
- Production scheduling tools: This is a major 2026 focus area. Production management is where Roofr’s CRM has been thinnest compared to AccuLynx, and they’re directly addressing it.
- Performance dashboard: A new reporting view for owners and managers to track job, lead, and team performance with trend data. This fills a gap — current reporting is basic.
- AI features: Roofr says they’ve been “intentional” about hearing what customers need from AI before building it. They’re focusing on time savings, not gimmicks. We’ll evaluate the results when they ship.
Roofr Sites and SRS Integration
Two features deserve special attention. Roofr Sites is an AI website builder that lets contractors launch a professional site without hiring a web developer. For solo operators or small teams still running on a Facebook page, this is genuinely useful — it ties directly into the Roofr Instant Estimator for lead generation.
The SRS real-time pricing integration is the kind of feature that saves real money. You see live material prices, available colors, and inventory levels from SRS Distribution directly inside Roofr, and you can place orders with one click. No more calling your rep to check stock on a specific shingle color. Beacon Building Products connectivity rounds out the distributor network.
What’s Still Missing
Roofr does not have a native mobile app yet. The progressive web app is in the roadmap but hasn’t shipped as of April 2026. For contractors who need offline access on the roof, this is a limitation. CompanyCam, for reference, has a mature native app that works offline for photo documentation — Roofr can integrate with it, but that’s another subscription to manage.
Roofr Pros and Cons: What Real Users Say
Pros
- Free Starter plan with no time limit — the only roofing software with a genuine no-cost option. Zero risk to evaluate.
- $13/report on paid plans — 50–75% less than EagleView for standard residential measurement reports.
- No per-seat pricing — your whole team gets access without per-user fees. This saves growing companies hundreds per month.
- Professional proposal builder — drag-and-drop with e-signature. Users on G2 credit this directly with improving their close rate.
- Exceptional customer support — Roofr topped G2’s Fall 2025 rankings for support, usability, and value. Users on Capterra consistently highlight responsive, knowledgeable support staff.
- SRS real-time pricing — live material costs and one-click ordering directly from your proposal workflow. No more phone calls to check stock.
- No setup or onboarding fees — you’re up and running on day one with no surprise charges.
- All-in-one value — measurement reports, CRM, proposals, payments, and a website builder in a single platform. Replaces 3–4 separate tools for most small contractors.
Cons
- Paid plan prices not publicly listed — you have to contact Roofr or visit their pricing page for Essentials and Scale costs. We prefer upfront transparency.
- Per-report costs add up at volume — at 100 reports/month, you’re spending $1,300 in reports alone. High-volume shops need to budget carefully.
- Satellite coverage gaps on roughly half of roofs — if imagery is unavailable or outdated, you’re stuck with DIY measurements or another provider.
- Limited QuickBooks Online integration — no true two-way sync. Your bookkeeper will still do manual data entry.
- No native mobile app — the PWA is on the roadmap but hasn’t shipped yet. Field access is browser-based for now.
- Premium features locked to higher tiers — users on G2 note that some essential tools require upgrading, which can frustrate small companies on tight budgets.
- Manual expense entry — no receipt scanning or automated expense categorization. Basic compared to dedicated accounting tools.
The roofr pros and cons picture is clear: this platform delivers extraordinary value for roofing software for small contractors who need measurements and proposals, but it’s still maturing in production management and accounting integration. If you’re a two-person crew running residential reroof jobs, the pros overwhelm the cons. If you’re a 30-person operation that needs enterprise production tracking, the cons start to matter more.
Who Should Use Roofr in 2026? Our Verdict
Roofr Is Best For:
- Small to mid-size residential roofing contractors who want to replace separate EagleView and CRM subscriptions with one affordable platform.
- Contractors just starting out who need a no-cost entry point — the Starter plan lets you pull reports and build proposals without a monthly fee.
- Teams that want cost predictability — no seat fees means your fifth employee doesn’t trigger a pricing jump.
- Sales-focused operations where speed from measurement to signed proposal directly impacts revenue. This is where Roofr genuinely shines — it’s the fastest path from aerial measurement to e-signature we’ve seen in any roofing platform.
Roofr Is Not Ideal For:
- Very high-volume contractors pulling 80+ reports monthly where per-report pricing becomes a significant line item without true volume discounting.
- Commercial roofers with complex multi-level structures in areas with poor satellite coverage — EagleView’s depth still wins here.
- Contractors who need deep accounting integration today — if QuickBooks Online is your financial backbone, the limited sync will frustrate your office manager.
The ROI Story
One G2 reviewer reported their business “doubled” after adopting Roofr. We can’t promise that outcome, but the math makes sense: faster proposals mean faster close rates, and lower report costs mean better margins per job. If you’re currently spending $50–$95 per EagleView report and another $100+/month on a separate CRM, switching to Roofr could save you $500–$2,000/month depending on volume — while actually improving your sales workflow.
The free plan removes all risk. There is no roofr free trial — it’s a permanent free tier. Start there, pull a few reports, build a few proposals, and decide if the paid plans justify the upgrade. That’s the best roofing software 2026 evaluation strategy: try it on real jobs before committing.
What Contractors Are Asking
“Can I use Roofr just for measurement reports without the CRM stuff?”
Yes. The Starter plan is essentially pay-as-you-go measurement reports at $19 each. You don’t have to touch the CRM, proposals, or any other feature. Many contractors start this way and gradually adopt more tools as they see the workflow benefits.
“How fast do the reports actually come back? I need same-day for storm chasing.”
On the Essentials and Scale plans, delivery times are guaranteed and users typically report a few hours. On the free Starter plan, delivery is estimated, not guaranteed — so during busy periods like storm season, you might wait longer. If same-day turnaround is critical to your sales process, the paid plan’s guaranteed delivery is worth the subscription.
“My area has terrible Google satellite imagery. Is Roofr going to work for me?”
This is a real concern. Roofr’s satellite coverage has gaps, and if your market has outdated or low-resolution imagery, you’ll hit limitations. You can use the DIY measurements tool as a fallback, but it requires manual tracing. Before committing, order a few reports in your service area using the free Starter plan to see what coverage looks like.
“Does Roofr integrate with CompanyCam for job photos?”
Yes, Roofr integrates with CompanyCam, which lets you connect job photos to your Roofr project records. The integration works but they’re separate subscriptions — budget for both if you need robust photo documentation alongside your measurement and proposal workflow.
“Is Roofr good enough to be my only software, or do I still need a separate CRM?”
For a residential contractor running under 20 jobs per month, Roofr can absolutely be your only platform. The CRM covers lead capture through payment. Where it falls short is deep production management, accounting integration, and labor tracking — if those are critical, you may still want a dedicated CRM like JobNimbus or AccuLynx alongside Roofr’s measurement reports.
Frequently Asked Questions
Is Roofr free to use?
Yes. Roofr’s Starter plan is completely free with no monthly cost and no time limit. You pay only for measurement reports at $19 each on a pay-as-you-go basis. It’s the only roofing software that offers a permanent free tier rather than a limited roofr free trial.
How much does Roofr cost per report?
Measurement reports cost $19 each on the free Starter plan and $13 each on any paid subscription (Essentials or Scale). This per-report pricing is separate from monthly subscription costs and applies to every report ordered.
Is Roofr accurate for roof measurements?
Based on user reviews across G2 and Capterra, Roofr measurement reports accuracy is strong for standard residential roofs. Contractors consistently report reliable data for area, pitch, and waste calculations. Accuracy can decrease for complex commercial structures or areas with outdated satellite imagery.
How does Roofr compare to EagleView?
Roofr costs 50–75% less per report and includes CRM, proposals, and payment processing that EagleView doesn’t offer. EagleView has broader satellite coverage, better commercial roof support, and a 20+ year track record for measurement accuracy. For residential contractors wanting an all-in-one platform, Roofr wins on value. For complex commercial work, EagleView remains the standard.
What are the pros and cons of Roofr?
Key pros: free Starter plan, $13/report on paid plans, no per-seat fees, excellent proposal builder with e-signature, and top-rated customer support. Key cons: satellite coverage gaps on roughly half of roofs, per-report costs add up at high volume, limited QuickBooks integration, and no native mobile app yet.
Does Roofr have a mobile app?
Roofr does not have a native iOS or Android app as of April 2026. A progressive web app (PWA) is on the 2026 roadmap, which will provide app-like functionality through your mobile browser. For now, you access Roofr on mobile through a standard web browser.
What is the difference between Roofr’s plans?
Roofr offers three tiers: Starter (free, $19/report, estimated delivery), Essentials (paid subscription, $13/report, guaranteed delivery, full CRM), and Scale (paid subscription, $13/report, advanced workflow automation and full feature access). The main differences are report cost, delivery guarantees, and access to premium features like advanced automations.
RSG Verdict
Roofr is the best value in roofing software for 2026. It won’t satisfy every contractor — commercial roofers, high-volume operations, and QuickBooks-dependent offices will hit its limits. But for residential contractors who want professional measurement reports, polished e-signature proposals, and a functional CRM without paying enterprise prices, Roofr is the clear pick. The free Starter plan means there’s zero reason not to try it. If you’re a small to mid-size residential roofer still paying EagleView rates and managing leads in spreadsheets — sign up for the Starter plan today and pull your first report. You’ll know within two jobs whether it fits.
