Roofr Review 2026: Free Plan, Measure+, and What Roofers Actually Pay

Roofr has quietly become the default answer when a residential roofer asks “what should I use to quote jobs?” It gets you from an address to a signed proposal faster than anything else we’ve evaluated, and the free Starter plan means you can run the measurement side of your business for $19 a report with zero monthly commitment. That combination is hard to argue with.

But this roofr review isn’t a love letter. The CRM is thinner than what AccuLynx or JobNimbus give you, the QuickBooks integration is a one-way manual export locked to the Scale plan, and there’s still no offline-capable native app in 2026. Here’s what roofers actually pay, what works, and where it breaks down.

RSG Verdict

Fastest path from measurement to signed proposal. Roofr wins on ease of use, flat pricing with unlimited users, and proposal quality. It loses on CRM depth and field-crew tooling.

9.3

RSG GoldBest for proposals + measurements

That 9.8 on ease of use is the highest score we’ve given any full roofing platform, and the 8.3 on features is the honest counterweight. You can read how we weight each category on our scoring methodology page.

What Is Roofr and Who Is It For?

Roofr is roofing-specific software, not a generic field service tool with a roofing skin. The workflow is built around the actual sales sequence a residential roofer follows: order an aerial measurement report, build a good/better/best proposal, collect an e-signature, invoice, get paid.

The sweet spot is a company running 1 to 10 crews doing residential replacements and repairs. Owner-operators and two-person sales teams get the most value, because the pricing doesn’t punish you for adding seats and the learning curve is short enough that a new salesperson can build a proposal on day one.

Commercial fit is the weak spot nobody covers honestly. Satellite-based aerial measurement reports handle simple low-slope rectangles fine, but on large commercial roofs with multiple membrane sections, tapered insulation, drains, and curbs, you’ll be doing manual work Roofr doesn’t support. There’s no section-by-section takeoff logic and no built-in commercial assemblies. If more than about a quarter of your revenue is commercial, read our breakdown of residential versus commercial roofing software before you commit.

Roofr Pricing 2026: Free Plan, Measure+, Essentials, Scale and Add-Ons

Roofr has renamed and repriced its pricing tiers more than once, and a lot of third-party pages still quote retired plan names and prices, which is why you’ll see conflicting numbers in search results. The current lineup, published on Roofr’s pricing page, is four base plans.

Add-ons sit on top, priced monthly (annual price in parentheses): Instant Estimator $149 ($125), AI Receptionist $99 ($85), Sites in beta $99 ($85), and SMS $49 ($45).

The detail that matters most: unlimited users on every plan, including the free one. No per-seat fees. Against per-user competitors, that’s where the math swings hard in Roofr’s favor once you pass four or five seats. We go deeper on the tiers in our dedicated Roofr pricing breakdown.

Measure+ and Aerial Measurement Reports: Is Roofr Accurate?

Roofr’s reports are built from satellite and aerial imagery and delivered as a PDF covering roof area, pitch, and the linear measurements you need to build a materials list. Turnaround is 24 hours or less on Starter, two hours or less on Essentials and Scale, and your choice of 6-hour ($109/mo) or 2-hour ($169/mo) delivery on Measure+. On Starter, you can pay rush fees of $5, $15, or $30 to jump the queue.

On accuracy, squares and linear footage on straightforward gable and hip roofs land close to field measurements. The known limits of any satellite-derived report apply here too: pitch on complex multi-facet roofs, dormers hidden under tree canopy, and new construction where the imagery predates the build. That last one is the practical trap. If the house was framed in the last 12 months, verify before you quote.

Is Roofr as accurate as EagleView? Close, but EagleView’s proprietary imagery library and 3D modeling still edge it out on the ugly roofs. The tradeoff is cost per report. Our Roofr vs EagleView comparison runs the numbers side by side.

Measure+ is the plan to pick if measurements are all you want. It drops reports to $13 and ESX files to $10 without buying the full CRM stack. Roofr and Verisk also announced a direct integration on April 15, 2026, so ESX files ordered in Roofr land in your dashboard ready to upload into Xactimate for insurance work.

Instant Estimator: Is the $149/mo Lead-Capture Widget Worth It?

Instant Estimator is a widget you drop on your website. A homeowner types their address, answers a few questions about material and stories, and gets a ballpark price range on the spot. You get the lead plus the address already tied to a measurement request.

It works. Contractors who run real traffic report it converts browsers who would never fill out a “request a quote” form. The catch is the arithmetic. At $149/mo billed monthly, or $125 annually, you need the widget to produce roughly one extra closed job per quarter at typical residential margins to break even on the add-on alone.

If you’re getting fewer than 500 sessions a month on your site, skip it. Fund your website traffic first, then turn it on. If you’re spending real money on local search or storm mailers, it’s the single highest-leverage add-on Roofr sells. Run your own numbers with our true margin calculator before you sign up.

Proposals, E-Signature and Invoicing

This is Roofr’s best work. The good/better/best proposal templates put three options in front of the homeowner on one screen, with material photos, warranty language, and financing options attached. Reviewers consistently call out close rates improving after switching from PDF quotes, and the reason is simple: a tiered proposal changes the question from “yes or no” to “which one.”

The e-signature flow works on a phone browser without the homeowner downloading anything, and you get notified the moment it’s signed. Roofr also handles PDF document signing for change paperwork and HOA forms.

Invoicing and Roofr Payments live in the same job record, so deposits and progress payments attach to the job instead of floating in a separate system. One workflow note from user feedback: set your deposit percentage inside the proposal template, not at invoice time. Otherwise your office is chasing down what each rep promised verbally.

Roofr CRM and Job Pipelines: What Scale Actually Unlocks

Time for the honest part. The roofing CRM inside Roofr is functional, not deep. You get a job pipeline with stages, contact records, notes, and automated homeowner communications for things like appointment confirmations and proposal follow-ups.

What you do not get: lead scoring, multi-step drip campaigns with branching logic, or intelligent follow-up sequences that react to homeowner behavior. Reviewers who came from a real CRM notice immediately. If your sales process depends on nurturing 200 aging leads, Roofr will not do that for you.

Scale adds the operational layer: seven customizable job boards, custom job tags and work types, 25+ automated actions (Essentials gets 10), a performance dashboard, profit margins and job costing, crew management, the QuickBooks Online integration, and role-based permissions.

Our rule of thumb: stay on Essentials until you have either more than one distinct business line (retail plus insurance, or roofing plus gutters) or a dedicated production manager who needs crew management and job costing. The $100/mo jump to Scale pays for itself the moment you start tracking actual job cost against bid instead of guessing at year-end.

2026 Feature Updates: Inside the Roofr Builds Roadmap

Roofr moved to a bi-annual release cadence it calls Roofr Builds, bundling updates into two packaged drops per year instead of trickling them out. The first drop covered communications, bookkeeping, and job reports, including a new Job Reports dashboard that surfaces sales performance and team productivity without exporting to a spreadsheet.

According to coverage in Roofing Contractor Magazine, the October 2025 launch also promised Change Orders, a Progressive Web App for mobile access, and deeper integrations with distributors ABC Supply and QXO. As of September 2026, Change Orders, Work Orders 2.0, Team Permissions, Performance Dashboard 2.0 and Roofr Sites (beta) are all listed as shipped on the Roofr Builds page, the mobile PWA is live, and Roofr is already counting down to its next drop in mid-October 2026. Supplier integrations, job costing, and ESX files are all live today.

On the AI front, the piece you can actually buy today is the AI Receptionist add-on at $99/mo ($85 billed annually). The Roofr Builds page also lists Roofr Voice (beta), AI phone handling that captures leads straight into Roofr. Treat anything beyond that as roadmap talk, not shipped functionality. We separate the real from the marketing in our guide to AI in roofing software.

The Real Cost of Ownership: What Roofers Actually Pay

Sticker price is not what you pay. Reports are pay-as-you-go on every plan, and the add-ons stack. Here’s realistic monthly math, all figures billed monthly, using Roofr’s published prices.

So yes, a growing company stacking add-ons lands in the $800 to $1,200 per month range. Add a photo documentation tool (see our CompanyCam review) and storm data, and the total climbs higher still.

The comparison that matters: at 10 users, per-seat competitors charging even $99 per user put you at $990 before add-ons. Roofr’s flat model with unlimited users is the cheaper structure for any company with more than a handful of seats. It’s the more expensive structure for a two-person shop that only needs measurements, which is exactly why Starter and Measure+ exist.

Common Complaints: QuickBooks Sync, No Native App, No Storm Mapping

Three recurring issues show up in user feedback, and they’re the reason features scores 8.3 instead of 9.

1. QuickBooks sync is shallow and Scale-only. The QuickBooks integration is a Scale-tier feature, supports QuickBooks Online (US) only, and per Roofr’s own setup guide it is a one-way, manual export from Roofr into QuickBooks: contacts, catalog items, invoices and payments push over when you tell them to, nothing syncs back, and QuickBooks Projects aren’t supported. If you’re used to a live two-way sync, this will feel like a step backward. Practical workaround: map your Roofr product catalog and your QuickBooks chart of accounts one-to-one before go-live (you can’t export invoices until a default income account is set), and reconcile weekly instead of monthly so a bad export doesn’t compound. If clean books are non-negotiable, check our roundup of roofing software with QuickBooks integration.

2. No app-store app and no offline mode. Does Roofr have a mobile app? Not one you download from the App Store or Google Play. Roofr shipped its mobile experience as a Progressive Web App: you add roofr.com to your phone’s home screen and it runs full-screen like an app, always current. Roofr says it skipped a traditional app on purpose to avoid app-store delays. The catch is you still need a connection for most actions, so there’s no true offline mode. For sales reps on driveways with signal, that’s fine. For crews on a roof in a dead zone needing to log work orders or photos, it isn’t. Most Roofr shops pair it with a dedicated photo app for that reason.

3. No storm or hail mapping. There’s no hail impact data and no way to cross-reference weather events against your job pipeline. Storm restoration companies have to bolt on a tool like HailTrace (RSG 9.1, Gold) or work from third-party hail maps and import leads manually.

Roofr vs EagleView vs AccuLynx vs JobNimbus

Roofr vs EagleView: EagleView is a measurement specialist, not a platform. If all you need is the most defensible report for insurance disputes, EagleView wins on imagery and detail (see our EagleView review). If you need measurement plus proposal plus payment in one login, Roofr wins on cost and speed.

Roofr vs AccuLynx: AccuLynx has the deepest CRM, production, and supplier workflow in roofing, and our full AccuLynx review explains why it still owns the 10-plus crew market. It’s also quote-based and takes weeks to implement. Roofr you can be live in an afternoon.

Roofr vs JobNimbus: JobNimbus (RSG 8.6, Silver) beats Roofr on pipeline automation and has a real mobile app, covered in our JobNimbus review. Roofr beats it on proposal quality, measurement pricing, and transparent flat billing.

Pick an alternative if you do heavy insurance restoration, run 15-plus crews, or need crews working offline in the field. Otherwise Roofr is the better first platform. More options in our Roofr alternatives roundup.

What Real Users Say

Roofr’s ratings on the major software review directories sit near the top of the roofing category, with ease of use and customer support the two most-praised areas. That’s unusual for construction software, where support complaints are the norm.

The praise clusters tightly: reviewers cite the streamlined lead-to-invoice workflow, real-time pricing inside proposals, and how professional the output looks in front of a homeowner. Support scores well with users, which is why we scored it 9.3.

Criticism is thinner. The themes we see: the accounting export is manual and one-way, complex roofs sometimes need measurement corrections, and the CRM automation runs out quickly. Notably absent from complaints is anything about the learning curve, which tracks with the 9.8 ease of use score.

Roofr Pros and Cons

Final Verdict: Is Roofr Worth It in 2026?

Roofr does one thing better than any other roofing platform: it compresses the distance between an address and a signed contract. Order a report in the morning, send a three-option proposal by lunch, collect a signature and a deposit before dinner. For a residential roofer whose main bottleneck is quoting speed, that’s the whole ballgame.

It’s also the most honest pricing in the category. Four published plans, unlimited users on all of them, per-report costs printed on the page, and a free tier that works. You don’t sit through a discovery call to find out what it costs. That transparency is worth something, and it’s reflected in the 9.3 pricing value score. Roofr is one of the few vendors in the category that publishes its full price list.

Where it falls short is after the sale. Thin CRM automation, no storm data, no offline field app, and a QuickBooks sync that needs watching. If you run 15 crews with a production manager and an insurance department, buy AccuLynx. If you chase storms, budget for a hail mapping tool alongside whatever CRM you pick.

Our recommendation: if you’re a residential roofer with one to ten crews, start on Roofr’s free Starter plan this week and upgrade to Essentials at $249/mo once you’re sending more than 10 proposals a month. Move to Scale when you need job costing, crew management, or the QuickBooks integration. If you want to see it head-to-head against anything else on this list, run it through our comparison tool, or browse all of our independent roofing software reviews to check our work. Found something we got wrong? Tell us.