Roofr Pricing: Free vs. Paid Plans Explained for 2026

RSG Verdict

Roofr is the fastest path from measurement to signed proposal for roofing contractors at any size. The free Starter plan is genuinely usable — not a bait-and-switch trial — and paid tiers are priced below most roofing CRM competitors. The main trade-offs: no native mobile app, satellite coverage gaps in rural areas, and per-report costs that scale poorly above 100 reports/month.

9.3

RSG GoldBest For: Proposals + measurements

Roofr Pricing in 2026: What Changed and Why It Matters

Roofr completely overhauled its pricing in March 2026, and if you’re still searching for the old “Pro” or “Premium” plan names, they no longer exist. All new customers have been on the new structure since March 3, 2026, with existing customers transitioned in phases through May.

The reason for the change is straightforward: Roofr outgrew its origins as a pay-as-you-go measurement report company. With a full roofing CRM, proposal builder, supplier integrations, and payment processing now in the platform, the old pricing — built around one-off reports — no longer matched how contractors were actually using the product.

The new structure has three core tiers: Starter (free forever), Essentials ($249/month), and Scale ($349/month). Annual billing is now available on all plans and add-ons, offering roughly 15% savings compared to month-to-month. One critical detail that hasn’t changed: measurement reports remain pay-as-you-go on every plan. You always pay per report on top of your subscription.

If you’re comparing this to other platforms, check out our complete roofing software price comparison for full context across every major tool.

Roofr Plan Comparison: Starter, Essentials, and Scale

Here’s exactly what you get at each tier, with no ambiguity about what’s included and what costs extra.

The biggest differentiator between Starter and paid plans isn’t just per-report pricing — it’s delivery speed. Moving from an estimated 24-hour turnaround to a guaranteed 2-hour report delivery means you can order a satellite measurement report while you’re on the phone with a homeowner and have it ready before you finish your next call. For sales-driven operations, that time difference closes deals.

Between Essentials and Scale, the jump is modest: $100/month more gets you five additional seats, QuickBooks Online integration, and advanced job boards. If your crew is under five people and you don’t need QuickBooks, Essentials covers everything you need.

A key advantage across all Roofr plans: there’s no per-seat pricing up to the included seat limit. Most roofing CRM competitors charge $25–$75 per additional user. On Roofr’s Scale plan, your first ten users are included in the flat $349. That’s a significant cost advantage for growing teams.

Roofr Add-On Pricing: Measure+, Instant Estimator, Roofr Sites, and More

Roofr’s base plans don’t tell the full cost story. Add-ons stack on top, and several of them are near-essential for certain workflows.

Measure+ ($109–$169/month): This add-on exists primarily for Starter plan users who need faster report delivery without jumping to a paid subscription plan. It upgrades delivery speed, with pricing varying by volume tier. If you’re already on Essentials or Scale with 2-hour guaranteed delivery, you don’t need Measure+.

Instant Estimator ($149/month): An embeddable lead capture widget that generates ballpark estimates from satellite imagery directly on your website. The 2026 update added six new qualifying questions — including roof damage status, insurance claims, and multi-story building flags — plus a “How Did You Hear About Us?” field and drag-to-reorder Instant Estimator questions. This is a lead generation tool, not a precision estimator. It supports Good/Better/Best pricing tiers so homeowners see tiered options upfront.

Roofr Sites ($99/month, beta): The Roofr Sites AI website builder uses generative AI to create contractor websites. Still in beta as of mid-2026, so expect rough edges. Useful if you don’t have a website; not a replacement for an established site with SEO history.

Xactimate ESX Export ($10/report): For contractors working insurance claims, this Xactimate ESX export add-on converts Roofr measurements into Xactimate-compatible files. At $10/report on top of the $13 or $19 base measurement report cost, insurance restoration contractors should factor this into their per-job cost calculations. For more on insurance workflows, see our complete Xactimate guide for roofers.

Payment Processing: 2.8% + $0.30 on credit/debit card transactions. ACH payment processing runs 0.5%, capped at $40 per transaction. These rates are competitive with Square and Stripe but add up on large jobs.

Annual billing applies to add-ons too, extending the ~15% discount. If you know you’ll use the Instant Estimator all year, paying annually saves roughly $268.

What Does Roofr Actually Cost? True Total Cost of Ownership

No competitor page on the first page of Google gives you a real total cost scenario. Here’s the math none of them show.

Scenario: 7-person crew on the Scale plan, 50 reports/month, using Instant Estimator and Roofr Sites:

That’s $1,247/month before payment processing fees or any Xactimate exports. Switch to annual billing on the base plan alone ($299/month) and you save $600/year — but your monthly out-of-pocket still lands around $1,197.

High-volume warning: A contractor running 100 measurement reports per month at $13 each spends $1,300 in per-report pricing alone — on top of subscription costs. At that volume, the pay-as-you-go model becomes the biggest line item in your Roofr cost. This is the one area where Roofr’s pricing works against you as you scale.

Also factor in third-party tools Roofr doesn’t replace. You’ll likely still need CompanyCam for photo documentation ($19/user/month), GPS tracking, and time tracking. For a 7-person team, those extras can push actual monthly costs above $1,400.

The breakeven math on upgrading from Starter to Essentials: At $19/report on Starter vs. $13/report on Essentials, you save $6 per report on the paid plan. The Essentials subscription costs $249/month. Divide $249 by $6 = 41.5 reports. If you’re ordering more than 42 reports per month, Essentials pays for itself in report savings alone. Below that, Starter is the smarter financial play.

For a broader look at how Roofr stacks up on price, see our roofing software price comparison for 2026.

Is Roofr’s Free Plan Worth It? What the Starter Tier Actually Includes

The Roofr free plan is genuinely free forever — no credit card required, no trial countdown timer. You buy reports individually at $19 each and only pay when you need them. That alone puts it ahead of most competitors that require a subscription commitment upfront.

What surprised us in our evaluation: the Starter plan isn’t a stripped-down demo. You get access to the proposal builder with e-signatures, the core roofing CRM, and the ability to create professional proposals. The primary limitation is delivery speed — 24-hour estimated (not guaranteed) report delivery versus 2-hour guaranteed on paid plans.

If delivery speed matters but you don’t want a full subscription, the Measure+ add-on ($109–$169/month) accelerates delivery for Starter users. But at $109+/month for the add-on plus $19/report, the math starts approaching Essentials territory quickly.

One honest limitation that applies to all plans: satellite imagery coverage gaps affect roughly 50% of roofs in some regions. When coverage is unavailable, the DIY measurement tool is the fallback. We recommend starting on the free Starter plan specifically to validate satellite coverage in your service area before committing to a paid subscription.

Roofr earned G2’s Spring 2026 badges for Most Implementable, Highest User Adoption, and Best Usability for Small Businesses — which makes the free tier an especially low-friction entry point. You can be generating proposals within an hour of signing up.

Roofr’s 2026 Features: What You Get Across All Plans

Roofr launched a bi-annual product drop program called Roofr Builds in Fall 2025. That first release was described as their most comprehensive feature release to date, and the cadence continues into 2026 with features that push the platform closer to a complete roofing CRM.

Supplier Integrations: The ABC Supply real-time pricing integration syncs updated material pricing directly into Roofr catalogs and proposals. The SRS Distribution real-time pricing integration goes further — contractors see live material prices, colors, and available inventory inside Roofr, with one-click material ordering from SRS. These integrations eliminate the tab-switching between your estimating tool and your supplier’s portal. For more on platforms with built-in ordering, see our roundup of roofing software with material ordering.

Refreshed Measurements Page: All satellite measurement reports now live in one consolidated view. The update also introduced Work Orders and custom invoice numbering — small features that matter when you’re managing 30+ active jobs.

Enhanced Instant Estimator: The 2026 update added six new lead qualification questions covering roof damage, insurance claims, and multi-story buildings. The drag-to-reorder capability lets you prioritize the questions most relevant to your market. Combined with the embeddable lead capture widget, this turns your website into an automated quote machine.

2026 Roadmap: Production scheduling is the major 2026 focus — and honestly, this is where Roofr’s CRM has been thinnest compared to AccuLynx. Roofr’s CEO has publicly confirmed three to four new AI features coming in 2026, including a voice-based AI lead capture agent. Roofr Sites is expanding beyond beta. These are ambitious targets, but they signal Roofr’s intent to be a full-platform competitor, not just a measurement tool.

One gap worth noting: as of mid-2026, Roofr has no AI estimating, AI phone answering, or AI text generation at any price tier. The AI features are on the roadmap but haven’t shipped. For an honest assessment of what’s real and what’s marketing, see our guide on AI in roofing software.

Roofr Pricing Compared to EagleView, JobNimbus, and AccuLynx

Most “Roofr vs. competitor” pages online are written by competitors trying to sell you their product. Here’s a genuinely neutral comparison of Roofr pricing and capabilities against the three platforms contractors most frequently ask about.

Roofr vs EagleView pricing: EagleView typically charges more per report but delivers higher measurement accuracy with better satellite coverage. If you’re in insurance/enterprise workflows requiring Xactimate depth, EagleView is the stronger tool. Roofr wins on price, especially with its free entry tier. For a detailed breakdown, see our Roofr vs EagleView comparison.

Roofr vs JobNimbus: JobNimbus is a broader construction CRM with a stronger mobile app for roofing contractors and better production management today. But JobNimbus uses per-seat pricing, which gets expensive for larger teams. Roofr is more specialized on the measurement-to-proposal workflow. See our full JobNimbus review for details.

Roofr vs AccuLynx: AccuLynx has the deepest roofing-specific CRM with production scheduling that Roofr is still building. AccuLynx’s price point is generally higher with no free entry tier. If production scheduling is your top priority, AccuLynx still wins — but the gap is closing. We cover this in our AccuLynx review.

QuoteIQ is a newer entrant that’s competitive on proposal workflows but has a smaller feature set and fewer supplier integrations than Roofr. For contractors evaluating Roofr alternatives, it’s worth a look — but the ecosystem isn’t as mature.

The bottom line on competitors: Roofr is strongest for contractors who prioritize satellite measurement + proposal workflow in one platform at a competitive entry price. If you need deep production management today, look at AccuLynx. If mobile access is critical, look at JobNimbus.

Roofr Complaints and Limitations Worth Knowing Before You Buy

We believe in covering the warts. Here’s what users actually complain about, sourced from verified reviews on Capterra and G2.

Measurement accuracy issues: One Capterra reviewer cited that “measurements are regularly incorrect, roof pitches are regularly incorrect — which is a big deal when the difference between 7/12 and 9/12 is $25 per square.” The waste factor calculations also vary. If you’re bidding tight-margin jobs, always verify Roofr measurements against on-site checks.

No native mobile app: As of mid-2026, Roofr does not have a native mobile app. The progressive web app is on the roadmap but hasn’t shipped. For contractors who work primarily from their phones on-site — which is most of you — this is a real limitation. Competitors like JobNimbus and AccuLynx both offer full mobile apps. The NRCA has noted that mobile-first workflows are increasingly standard for roofing contractors, making this gap more conspicuous each year.

Satellite coverage gaps: Multiple users report that approximately 50% of roofs are unavailable for satellite measurement in certain regions. Newly developed areas and rural locations are hit hardest. The DIY measurement tool is the fallback, but it defeats the purpose of paying for satellite imagery convenience.

Per-report costs at scale: At 100+ reports per month, Roofr cost for reports alone exceeds $1,300/month. The subscription discount helps ($13 vs. $19) but doesn’t eliminate the scaling concern. High-volume contractors should run the numbers carefully.

QuickBooks sync limitations: The QuickBooks Online two-way sync is the single most-repeated complaint in recent Capterra reviews. The sync is limited and not fully bidirectional — even on the Scale plan where it’s positioned as a key upgrade. Changes made in QuickBooks don’t reliably push back into Roofr.

Price increase history: At least one longtime user reported a 50% price increase following the March 2026 overhaul. If you’re on a legacy plan, verify your new tier assignment and pricing before your next billing cycle.

These are trade-offs, not dealbreakers. The no-mobile-app and QuickBooks sync issues are both on Roofr’s 2026 roadmap for resolution. But go in with eyes open.

Roofr Pricing Verdict: Which Plan Is Right for Your Roofing Business?

Here’s how we’d break down the decision based on your company size and needs.

Solo operator or low-volume contractor: Stay on the Starter plan. It’s a legitimate long-term option if your report volume stays under ~36/month. The proposal builder and e-signatures are included, and at $19/report you’re only paying when you have a job to bid. Add Measure+ only if 24-hour delivery is costing you deals. See our solo roofer software stack guide for how to build a complete setup under $50/month.

Growing crew (3–7 people): Essentials at $249/month ($209 annual) is the sweet spot. The 2-hour guaranteed delivery, five seats with no per-seat pricing, unlimited proposals, and $13 per-report pricing justify the upgrade once you cross 42 reports/month. This is where most contractors land, and it’s where Roofr’s pricing value score of 9.0/10 really shows.

Larger operations (8+ people): Scale at $349/month ($299 annual) makes sense if you need QuickBooks integration and 10 seats. But honestly evaluate whether AccuLynx’s deeper production scheduling is worth the premium if crew management and scheduling are your primary pain points. If measurement-to-proposal speed is what drives your revenue, Roofr wins on value.

Our recommendation for everyone: Start on the free Starter plan. Validate satellite coverage in your service area. Run 5–10 reports. If coverage is good and you like the workflow, upgrade when volume justifies it. There’s no commitment, no credit card, and no penalty for starting small.

Roofr holds a 4.9/5 on G2 (40 reviews) and 4.6/5 on Capterra (101 reviews). Those are among the highest ratings in the roofing software category. Combined with G2 Spring 2026 recognition for Most Implementable and Best Usability for Small Businesses, the platform earns its RSG Gold tier at 9.3/10.

Final Verdict: Is Roofr Worth It in 2026?

Roofr pricing in 2026 hits the sweet spot that most roofing software misses: a genuinely free entry point, transparent per-report pricing, and no per-seat charges that penalize you for growing your team. The March 2026 pricing overhaul simplified the plan structure while keeping costs competitive. For contractors who primarily need satellite measurement reports and professional proposals, Roofr remains the most cost-effective path from lead to signed contract.

The honest trade-offs are real. No native mobile app in 2026 is a significant miss for a platform targeting field contractors. The QuickBooks Online two-way sync needs work. Satellite coverage gaps will frustrate you in rural markets. And if you’re ordering 100+ reports per month, the per-report model starts to hurt. These aren’t speculative concerns — they’re documented in verified user reviews on G2 and Capterra.

But here’s what we keep coming back to: no other roofing software platform lets you start for free, generate professional proposals with e-signatures on day one, and scale into a full CRM without per-seat charges. If you’re a solo roofer or a growing crew that values measurement speed and proposal quality over production management depth, Roofr is our top recommendation. Start on the Starter plan, validate coverage in your area, and upgrade when the math makes sense.